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Table 10 The direct and total standardized effects of variables on intention to organic farming adoption

From: Sociological factors influencing the performance of organic activities in Iran

VariablesDirect effectIndirect effectTotal effect
Moral norm0.2−0.070.13
Social norm0.130.020.15
Knowledge about organic farming principles0.090.050.14
Attitude toward negative consequences of conventional agriculture0.230.040.27
Environmental identity0.150.030.18
Responsibility of pro-environmental behavior0.210.050.26
Perceived control of pro-environmental behavior0.170.17
Attitude toward environment0.230.23