From: Sociological factors influencing the performance of organic activities in Iran
Variables | Direct effect | Indirect effect | Total effect |
---|---|---|---|
Moral norm | 0.2 | −0.07 | 0.13 |
Social norm | 0.13 | 0.02 | 0.15 |
Knowledge about organic farming principles | 0.09 | 0.05 | 0.14 |
Attitude toward negative consequences of conventional agriculture | 0.23 | 0.04 | 0.27 |
Environmental identity | 0.15 | 0.03 | 0.18 |
Responsibility of pro-environmental behavior | 0.21 | 0.05 | 0.26 |
Perceived control of pro-environmental behavior | 0.17 | – | 0.17 |
Attitude toward environment | 0.23 | – | 0.23 |