Skip to main content

Table 10 The direct and total standardized effects of variables on intention to organic farming adoption

From: Sociological factors influencing the performance of organic activities in Iran

Variables

Direct effect

Indirect effect

Total effect

Moral norm

0.2

−0.07

0.13

Social norm

0.13

0.02

0.15

Knowledge about organic farming principles

0.09

0.05

0.14

Attitude toward negative consequences of conventional agriculture

0.23

0.04

0.27

Environmental identity

0.15

0.03

0.18

Responsibility of pro-environmental behavior

0.21

0.05

0.26

Perceived control of pro-environmental behavior

0.17

0.17

Attitude toward environment

0.23

0.23