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Table 11 The total, direct, and indirect standardized effects of the variables on adoption of the organic agricultural activities

From: Sociological factors influencing the performance of organic activities in Iran

VariableDirect effectIndirect effectTotal effect
Moral norm0.150.030.18
Social norm0.060.040.10
Knowledge about organic farming0.260.080.34
Attitude toward negative consequences of conventional agriculture0.080.120.20
Environmental identity0.300.040.034
Responsibility of pro-environmental behavior0.250.050.30
Perceived control of pro-environmental behavior0.200.050.25
Attitude toward environment0.120.080.20
Intention to adoption of organic agriculture0.330.000.33