Table 11 The total, direct, and indirect standardized effects of the variables on adoption of the organic agricultural activities
From: Sociological factors influencing the performance of organic activities in Iran
Variable | Direct effect | Indirect effect | Total effect |
|---|---|---|---|
Moral norm | 0.15 | 0.03 | 0.18 |
Social norm | 0.06 | 0.04 | 0.10 |
Knowledge about organic farming | 0.26 | 0.08 | 0.34 |
Attitude toward negative consequences of conventional agriculture | 0.08 | 0.12 | 0.20 |
Environmental identity | 0.30 | 0.04 | 0.034 |
Responsibility of pro-environmental behavior | 0.25 | 0.05 | 0.30 |
Perceived control of pro-environmental behavior | 0.20 | 0.05 | 0.25 |
Attitude toward environment | 0.12 | 0.08 | 0.20 |
Intention to adoption of organic agriculture | 0.33 | 0.00 | 0.33 |