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Table 2 Definition of the research variables

From: Sociological factors influencing the performance of organic activities in Iran

Type of Variable

Variables

Definitions

Independent

Knowledge of organic agriculture principles

People’s awareness level on the principles of organic agriculture include health, ecology, fairness and care.

Independent

Moral norms

They are considered as a pattern for public expectation of behavior rising from group values. In the present study, moral norms are the society’s expectations, as well as farmers’ self-expectation of performing environmental activities as a moral commitment in a particular situation (for instance, not using chemical inputs).

Independent

Responsibility of pro-environmental behavior

Responsibility includes honesty, respect, responsiveness, justice, and courage. In addition, the responsibility of behavior is commitment to perform personal acts and accept the consequence of those acts. In the study, the responsibility of behavior means accepting the consequences of agricultural activities by farmers and trying to decrease undesired environmental consequences.

Independent

Environmental identity

It is the internal and mental relationship with natural and non-human environment based on historical record, emotional affiliations, and similarities which affect human behavior with the world. Overall, human belongs to environment and that nature is part of him.

Independent

Attitude to negative consequences of the conventional agriculture

Evaluating the conventional agriculture consequences negatively or positively, as well as the attitude toward the outcomes of this agriculture system

Independent

Social norms

The norms are considered as the regulations conducting behaviors. In the present study, they refer to farmers’ perception of social expectations and pressures to show pro-environmental behaviors.

Intermediate

Perceived control of pro- environmental behavior

People’s perception of their control on personal actions to protect the environment by choosing and being willing to do pro-environmental activities such as organic agriculture

Intermediate

Attitude to the environment

People’s belief in environmental problems and concerns about these problems or a complicated and multi-dimensional concept including negative and positive emotions on the environment, and a mental state which affects people’s selections on the environment

Intermediate

Intention for organic agriculture

The intention means providing the personal instructions to perform a set of particular actions for achieving planned aims. Therefore, it is defined as individual’s intention to plan for eliminating each type of harmful and chemical inputs in agricultural activities, as well as adopting the organic agriculture.

Dependent

Adoption of organic agricultural activities

Implementing the principles and different techniques of organic agriculture properly and practically such as replacing compost, vermicompost and green fertilizers instead of chemical inputs, no-tillage technology, etc.

  1. (2018; Rehfus 2003; Sheeran and Webb 2016; Clayton 2003; Malek-Saeidi et al. 2012; Tatlıdil et al. 2009; King and Ilbery 2012; Rigby and Cáceres 2001; Stryker and Burke 2000)