Table 3 The description of model variables

Environmental identity

5-10

33.46

4.62

Intention for organic agriculture

3-15

12.71

1.82

Knowledge of organic agriculture principles

13-65

43.22

5.89

Adoption of organic agricultural activities

15-75

36.31

7.91

Attitude toward the environment

5-25

19.72

2.77

Perceived control of pro-environmental behavior

7-35

13.49

5.65

Social norms

10-50

30.68

7.1

Responsibility of environmental behavior

6-30

19.92

3.37

Moral norms

9-45

36.64

5.11

Attitude to negative consequences of the conventional agriculture

9-45

30.14

5.9