Sociological factors influencing the performance of organic activities in Iran

Table 6 The correlation matrix of research variables and organic farming adoption

	Variables	1	2	3	4	5	6	7	8	9	10
1	Intention to organic agriculture	1
2	Moral norm	0.112	1
3	Responsibility of pro-environmental behavior	0.212^**	0.219^**	1
4	Attitude toward negative consequences of conventional agriculture	0.348^**	0.392^**	−0.037	1
5	Knowledge of organic farming principles	0.018	0.095	0.175^*	0.036	1
6	Social norm	0.115	0.182^*	0.018	0.007	0.191^*	1
7	Attitude toward environment	0.041	0.221^**	0.176^*	− 0.06	0.134	0.255^**	1
8	Perceived control of pro-environmental behavior	0.064	0.191^*	0.308^**	0.253^**	−0.104	0.074	−0.243^*	1
9	Environmental identity	0.186^*	0.362^**	0.112	0.331^**	0.177^*	0.211^**	0.86	0.201^**	1
10	Adoption of organic farming	0.132^*	0.370^**	0.305^**	0.259^*	0.346^**	0.179^*	0.238^**	0.200^**	0.505^**	1

ISSN: 2195-7819