Table 8 The direct and total standardized effects of variables on perceived control of pro-environmental behavior
From: Sociological factors influencing the performance of organic activities in Iran
Variables | Direct effect | Total effect |
|---|---|---|
Moral norm | −0.15 | −0.15 |
Social norm | −0.17 | −0.17 |
Knowledge about organic farming principles | 0.08 | 0.08 |
Attitude toward negative consequences of conventional agriculture | 0.11 | 0.11 |
Environmental identity | −0.11 | −0.11 |
Environmental behavior responsibility | 0.07 | 0.07 |