From: Sociological factors influencing the performance of organic activities in Iran
Variables | Direct effect | Total effect |
---|---|---|
Moral norm | 0.38 | 0.38 |
Social norm | 0.19 | 0.19 |
Knowledge about organic farming principles | 0.16 | 0.16 |
Attitude toward negative consequences of conventional agriculture | 0.18 | 0.18 |
Environmental identity | 0.21 | 0.21 |
Responsibility of pro-environmental behavior | 0.24 | 0.24 |