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Table 9 The direct and total standardized effects of variables on attitude toward environment

From: Sociological factors influencing the performance of organic activities in Iran

VariablesDirect effectTotal effect
Moral norm0.380.38
Social norm0.190.19
Knowledge about organic farming principles0.160.16
Attitude toward negative consequences of conventional agriculture0.180.18
Environmental identity0.210.21
Responsibility of pro-environmental behavior0.240.24